BOOKING PLATFORM
Restructuring the webstie to optimize conversion
During my time at Vodafone, I developed a well-rounded set of digital design skills, contributing to impactful campaigns and maintaining strong brand consistency.
Brand Consistency & Guidelines
Skilled at applying comprehensive brand standards to ensure cohesive, recognisable design across diverse digital campaigns and product launches.
Collaborative Campaign Design
Worked closely with cross-functional teams to deliver engaging digital journeys that aligned creative concepts with brand and marketing goals.
Visual Composition & Layout Design
Developed strong expertise in creating impactful, on-brand page layouts with clear visual hierarchy using typography, colour, and imagery.
Creative Asset Production
Produced high-quality, tailored visual assets for marketing, product launches, and retail campaigns, maintaining meticulous attention to detail.
User-Centered Design Thinking
Incorporated user feedback and insights to refine strategies, ensuring designs enhanced the customer experience and drove engagement.
Stakeholder Communication
Prioritised clear, effective communication to align design decisions with business goals and stakeholder expectations throughout each project.
Tools used
Sketch > Adobe Illustrator > Adobe Photoshop > Adobe Indesign > Microsoft Office
